DISCIPLINE: INTERNATIONAL MUSIC MANAGEMENT
CAREER AREA OF INTEREST: Eric aims to strengthen his systematic understanding of audience engagement and develop strategies to attract listeners while maintaining artistic integrity.
BIO: Zhonghao Tao, Eric, is a versatile musician skilled in bamboo flute, Western flute, ruan, and shakuhachi. With a deep passion for music and performance, he seeks to blend traditional and contemporary elements, incorporating creative concepts such as cosplay, cross-genre collaboration, and diverse performance venues.
Having previously working as a conductor, he came to the University of Southampton to expand his practice toward management and marketing within the music industry. Eric aims to strengthen his systematic understanding of audience engagement and develop strategies to attract listeners while maintaining artistic integrity.
Currently, he is now working as a Project Manager and Recording Engineer at Beijing Dataocean AI Co. Ltd, where he gained experience in production coordination and audio engineering. His long-term goal is to integrate his artistic and managerial expertise to create innovative, audience-centered musical experiences.
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