DISCIPLINE: INTERNATIONAL MUSIC MANAGEMENT
CAREER AREA OF INTEREST: Seeking to strengthen systematic understanding of audience engagement and develop strategies to attract listeners while maintaining artistic integrity. Music Publishing, Licensing and Promotion.
BIO: Jiayi Wang (aka Calon Janner) is currently a Social Media Specialist at CAVCA. Before joining the University of Southampton, she gained six years of experience in content development and digital marketing within the music industry. During her studies, she expanded her knowledge of the global music industry, including strategies for leveraging analytics to identify target demographics, as well as music publishing, distribution, promotion, and monetization. She supports music licensing and rights management while developing effective digital strategies. Her work bridges artistic innovation with audience engagement, contributing to the sustainable growth of the independent music sector.
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