DISCIPLINE: GLOBAL MEDIA MANAGEMENT
CAREER AREA OF INTEREST: I am passionate about content creation and creative media, particularly in storytelling, visual culture, and interactive experiences. I am most motivated when working on projects that allow me to shape narratives, curate engaging ideas, and connect with audiences through film, and cultural events.
BIO: Vivian Zhao (Shengwei Zhao) is a postgraduate student from the MA Global Media Management programme at Winchester School of Art, University of Southampton. She is passionate about storytelling and visual culture, with a particular interest in how small details can reveal larger meanings and connect with audiences.
Her creative practice spans film, games, and art. She directed the short film Five Minutes, which explored suspense and narrative perspective, and carried out a semiotic study of the cooperative game Split Fiction, analysing how players co-create meaning through visual and textual signs. She also developed a calligraphy-based series that combines Chinese traditions with playful contemporary forms such as dice, Tetris, and dominoes, turning a personal passion into an innovative art form that bridges heritage and modern creativity.
Beyond academia, Vivian is dedicated to photography, capturing everyday details as intimate stories. She also served as captain of the women’s table tennis team at Winchester School of Art, representing her university in national competitions across the UK. These experiences strengthened her leadership, teamwork, and cross-cultural connection.
She aspires to pursue a career in creative content and media production—across film, advertising, self-media, or event curation—where she can transform cultural insights and personal passion into meaningful creative work.
IMAGES/VIDEOS / PORTFOLIOS:
LINKS TO BE ADDED HERE SOON
CONTACT DETAILS and LINKS:
See WECHAT QR code to the right
Video Channel link also included
ALL DOWNLOADS (ORIGINAL HIGH QUALITY PDFs):
