DISCIPLINE: FASHION DESIGN
CAREER AREA OF INTEREST: FASHION DESIGN
BIO: My name is Shutong Hou (Hugh), and I am the designer behind HUGH.SHUTONG.
I am drawn to things with warmth and sincerity, and I like to express this through my own hand-drawing style and practical experiments. I also love soccer. The game helps me train my logical thinking, patience, and sense of flow, which often influences the way I approach design.
For me, fashion is not about chasing a fixed career goal. I simply want to find my own value in this area, to create work that carries my voice and style. If someone enjoys or connects with what I make, I feel both happy and honoured.
I cannot say exactly why I chose fashion. I love art. I love creating. I love expressing myself through different artistic forms. Fashion came to me as the right field at the right moment. I feel lucky that I can put my passion and energy into it, and I hope my designs continue to grow from that place.
One for All is a menswear collection by Shutong Hou (Hugh) that challenges the constraints of standard sizing, questioning why bodies must conform to rigid, uniform systems. Through deconstruction and reorganisation, the collection explores freedom of movement and form, using modular approaches to expand possibilities for the body.
Drawing inspiration from Pablo Picasso’s transformation of three-dimensional images into flat structures, the designs translate “unfolding” and “reorganisation” into garments with multidimensional visual language. More than a collection, One for All is an inclusive design declaration, offering versatile dressing methods for all bodies and genders. The collection advocates a revolution of the body, celebrating individuality and diversity while redefining fashion as an open, accepting space for self-expression.
IMAGES/VIDEOS / PORTFOLIOS:
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CONTACT DETAILS and LINKS:
Instagram: @sh1_houshutong
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